Based on the design concept of "Old & New," IMAYO Kyoto Oike Shop combines Kyoto's traditional atmosphere with the feel of an old European town.
The interior's basic motif is a "nesting box" pattern that evokes traditional Japanese nested measuring boxes, a motif carried through in the design of the show windows. Also continuing the motif is a number of lacquered picture frames arranged around the interior. Within these picture frames the jewelry is displayed like paintings, brightly illuminated to symbolize the brilliance of life.
The special occasions in one's life accumulate much like nesting boxes, and Imayo aspires to offer the perfect jewelry to adorn those special occasions.
Comprising two contrasting areas in black and white, this is a space where people may spontaneously feel like being in IMAYO's origin KYOTO, the city always respecting both rich traditions and active innovations.
The black wall surface surrounding the brilliant jewelries is based on "Shitami-itabari", a traditional construction method in Japan, harmonizing with IMAYO's jewelries characterized by the inherited KYOTO traditions while serving as a background with dignified atmosphere. Shades on the decorative glass evoke those seen on Japanese ink brush painting and interact with the black wall surface, "Shitami-itabari" to amplify this elegant space.
The white area displays the stylish line resulting from originality and ingenuity IMAYO has incessantly evolved, in hopes of becoming the sophisticated attractive space.
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